Try Helvetica isn’t so much about radical culture as it is instructive. On the site, editors semi-ironically take handpainted signs from around Brazil and redo them with the Helvetica typeface.
Type is very much about conveying a cultural message. Few places are a reminder of how type can strip away local flavor for sterile cultural conveyance. Well worth looking at, as it makes you think of how letterset changes how we look at the world.







It’s like applying a hipster filter to the original images.